Adventure travels - A study of the Swedish customer profile * Sex. [o] Male [o] Female * Age. [o] 20-35 [o] 36-50 [o] 50+ * How many persons in your household? [o] 1 [o] 2 [o] 3-4 [o] More than 4 * Where do you live? [o] City (Sthlm, Gbg, Malmö) [o] Small town [o] Countryside * What is your job title? [S ] * What are your interests? [o] Sport [o] Outdoor activity [o] Indoor activity [o] Socialisation [o] Other If other, please specify. [S ] * How do you travel? [o] Planning the trip by myself [o] Buying package trip * What kind of trips? [o] Adventure [o] Spa/Health [o] Sun [o] City [o] Skiing [o] Themes [o] Other If other, please specify. [S ] * How many trips per year? [o] 1 [o] 2 [o] 3 [o] More than 3 * How much do you totally spend (SEK) a year per person on trips (inclusive visits)? [o] 0-10000 [o] 10001-20000 [o] 20001-30000 [o] More than 30000 * Number of co travellers? [o] 1 [o] 2 [o] 3 [o] More than 3 * How is the choise of agent done? [o] Internet [o] Catalogues [o] Recommendations [o] Other If other, please specify. [S ] * How do you select your agency? [o] Price [o] Quality [o] Reputation [o] Recommendations [o] Other If other, please specify. [S ] * How is the trip bought? [o] Internet [o] Telephone [o] Store [o] Other If other, please specify. [S ] * How long in advance is the trip bought? [o] 0-1 months [o] 2-6 months [o] 6 months - 1 year [o] More than 1 year * Do you know about Polar Quest? [o] Yes, I have been travelling with them [o] Yes, I know they exist [o] No If yes, do you know about the company range? [o] Yes [o] No If yes, could you imagine to travel with the company? [o] Yes [o] No [o] Don't know Why/Why not? [S ] * Could you imagine to travel to Arctic or Antarctica? [o] Yes [o] No If yes, how much could you imagine to pay for a trip like that? [o] 0-10000 [o] 10001-15000 [o] 15001-20000 [o] 20001-25000 [o] More than 25000 * Range the three places that interests you most [S ] * Where do you plan to go on your next vacation? [S ]